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ABOUT WORIMA

Driving Businesses. Building Nations.

Ready for the next era of AI autonomy. We help companies grow, earn customer trust and create progress that matters to people.

Discover our purpose
Shafeeq Zulkifli walking and talking with colleagues in a bright modern office lobby
Shafeeq ZulkifliFounder & CEO, WORIMA
Meet our founder
OUR PURPOSE

AI that earns trust.
Progress that reaches people.

We believe AI should strengthen the companies people rely on. That starts with genuine brand interactions and extends to solving real problems for customers and communities.

OUR MISSION

Make AI autonomy useful
in everyday business.

Build an AI workforce that understands each company’s brand, works alongside its people and turns customer conversations into meaningful action.

OUR VISION

Prepare companies
for what comes next.

A future where companies use AI responsibly to build lasting customer trust, create opportunity and address real challenges in society.

OUR FOUNDER

Engineering discipline.
A builder’s perspective.

Shafeeq Zulkifli

Founder & CEO, WORIMA

Shafeeq began his career as a chemical engineer at PETRONAS before moving into entrepreneurship and education. He brings an understanding of complex operations and the people who make them work to WORIMA’s approach to AI.

His ambition is to help companies turn intelligence into practical capability, with stronger businesses contributing to stronger communities.

Explore Shafeeq’s professional background
EXPERIENCE AT PETRONAS

Grounded in the realities of enterprise operations.

01

Planning & supply chain

Refinery planning, supply chain coordination and product scheduling.

02

Quality & storage

Product quality control and standards, alongside tank and storage management.

03

Automation & modelling

Contributions to additive chemical tank automation, refinery storage simulation and product movement modelling.

THE THINKING BEHIND WORIMAWhy Enterprise AI Chatbots Fail,
What Established Companies Should Build Instead
OUR VALUES

The way we work.
The people we become.

Our values shape how we serve our customers, care for one another and deliver on our commitments.

01

Wow Our Customer

  • Deliver world class hospitality.
  • Create memorable connections.
  • Be known for warm, friendly service.
02

Servant’s Heart

  • Seek God’s blessings. Honour our parents and partners.
  • Treat others with respect.
  • Respond with empathy.
03

Fun Loving Attitude

  • Bring passion and be a team player.
  • Care for a healthy body and mind.
  • Celebrate success together.
04

Results Matter

  • Deliver beyond what is expected.
  • Show up and work hard.
  • Communicate clearly and effectively.
FROM PURPOSE TO PRACTICE

Built for the work
that moves you forward.

OUR FLAGSHIP PRODUCT

Revenueˣ

An AI workforce for marketing, sales, customer relationships and commercial intelligence.

HUMAN OVERSIGHT

Responsible autonomy

Defined responsibilities, approved actions and clear paths back to your people.

LET’S BUILD WHAT COMES NEXT

Turn your ambition
into lasting capability.

Tell us where your company wants to go. We’ll explore where an AI workforce can make a meaningful difference.

Request a Conversation